Technology has played a huge role in language change. It frequently changes how we as a society communicate and express ourselves. Social media has adapted language in many ways by introducing neologisms as a result of memes and the introduction of abbreviated terms. Text speak has changed language into a lazy way of communication. Abbreviations such as 'lol' and 'brb' creep into messages as quick responses showing that language has changed around around people who are consistently lazy with it. Jean Aitchison proposed the metaphor 'damp spoon syndrome'. This proposed that people are lazy and let linguistic structures shorten into abbreviated terms which disrupt how communication functions. Within texting, people use neologisms such as 'u' and 'r' as 'you' and 'are' to identify people and actions. Again, these fast responses stick and are embedded into everyday communication. More notably, the use of emoticons. They are used to disregard feelings and disrupt sentence syntax. Emoticons have both positive and negative uses. They enhance text-based messaging by adding emphasis to the end of a point. David Crystal came from a descriptivist point ot view. He also said that texting is language play and creativity. This means, the us of emoticons is experimental and are used to play with how communication is expressed. His descriptivist attitude meaning language changes based on the context and there is always room for innovation. He proposed this idea about language play to highlight the fact language will always change and people must play with it to find new ways of language use. Another factor is globalisation, this means worldwide vocabulary coming together on the internet which allows language to rapidly spread around nations and different cultures mixing. Form this, English's lingua franca has adapted many lexis from the French and Greek vocabulary which natives have developed through social interaction. However, in the 1400-1700's historical features such as the great vowel shift occured which changed pronunciation from social interactions rather than advancing technology. In conclusion, technology is an undoubtably big factor in language change. However, it is not the primary reason due to historical events occuring and changing language free of technology.