Biggs LTD made the correct decision when deciding to market their products at sports events and sports television as both group's aged ‘6-16 and 17-35’ “agree” that they would consume snack foods at sporting events. This will allow BIggs LTD to receive a almost guaranteed number of sales at the sporting event, lowering the risk of losing the investment that was made into the sponsorship. However only 19% and 28% of 6-16 and 17-35 year olds are likely to actually purchase these goods themselves and therefore Biggs LTD cannot rely on this bad line of sales as it is extremely likely that these consumers will not actually make the purchase. Biggs LTD made the wrong decision when marketing their products at sports events and on sports television channels as the consumers aged 36+ are only 1.8 on a scale of 10 likely to try the new products when they are available, and as they are 25% more likely to purchase the goods than any other age group it is extremely important that these consumers wish to buy and consume. However as consumers aged 36+ are likely to be parents and due to their children's influence they are likely to purchase these products anyway for their children, who will mainly be in the 6-16 age range of which they are the most likely to try the products when available with a score of 9.9/10 saying they will try the products when available. Finally Biggs LTD made the correct decision when deciding to market their products at sporting events and on sports television as it has positively improved consumers aged 36+’s view on the brand, with a score of 8.0 out of 10 meaning that these consumers “strongly agree” that they have an improved view on the brand after this marketing campaign. This may have helped to develop a level of brand loyalty between consumers aged 36+ and Biggs LTD witch can help them increase their sales revenue and even increase their price as firms with high brand loyalty are more likely to produce products with price inelastic demand, and this is when consumers are not responsive to a change in the price level of a good. Overall Biggs LTD made the correct decision when marketing their products at sports events and on Sports channels and this is evident due to their high % point increase in their revenue from 10.7 → 27.4 from 2023 → 2024. However they still appear to be marketing their products more to the people that are likely to consume them rather than those who purchase them witch could put them into a tricky position if consumers aged 36+ don't start consuming soon.